ISO 10668 : Brand Valuation Management System
ISO 10668 is a specification by the International Organization for Standardization (ISO) for the procedures and methods of measuring the value of a brand.
Brand Valuation can be defined as the process used to calculate the value of a brand or the amount of money another party is willing to pay for it or the financial value of the brand. The concept of Brand Value, although similarly constructed to that of Brand Equity, is distinct.
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
Benefits:
- Increase customer and consumer trust.
- Save on consumables and increase profits.
- Reducing the number of complaints.
- Timely delivery of products/services.
- Reduce waste and waste time.
- Help with more marketing and sales and create demand.